Creating a video that gets millions of views from across the globe is not a guaranteed action. In fact, apart from the rare cases where it happens by luck, most viral videos take calculation and planning to get the resultant reaction. Proof of this is the hundreds of videos that try and fail to reach these heights. It only takes a simple overlook or omission and your video may flop and get undesired results.
If you’re wondering why it’s anybody’s concern to have a viral video, remember that videos today are an excellent marketing tool. They can be used to reach millions of people within a short time. Besides, they only cost so little compared to TV adverts. Many people are also making money by sharing interesting videos on sites such as YouTube, Vimeo and the likes and the more views they get, the more they earn. That makes a big difference between a viral video and one that simply get a few hundred views.
Here are the best tips to get your videos viral.
Keep it interesting:
Whatever your video is about, be it an advertisement or a prank, make it interesting. No one will waste several minutes watching something that doesn’t interest them. Most people are looking to pass the time watching something entertaining any time they are about to watch your video- do not disappoint them. When people really like your video, they will go out and get their friend to watch and as that chain reaction continues, your video gets more views each minute.
Do not overlook any details in your video. Make sure the sound is good and the video quality is crystal clear. Do not create a lengthy intro to the video as that may bore viewers. Pick an interesting choice of background music where applicable, this can greatly improve the mood of your video.
The content of your video is the backbone of the whole project. Take time planning what you want to do and how you’ll do it. One of the best ways to create a viral video is to make a video of something that people can relate you but in a different manner than usual. The other way is to do the complete opposite and make a video of something totally unexpected or unbelievable. Such traits are what will make people want to see your video.
You can boost your video popularity by basing it on a trending topic. When a certain discussion is already in the public domain, you can bet people are looking for related information and will be looking for any scrap of information related to that event. Examples can include an election, a royal wedding, a popular concert or a plane that goes missing without any trace.
Input the proper tags:
Believe it or not, no matter how good a video you have created, if people cannot search and find it easily, it will not go viral. You want to have as many relevant tags to your video as possible. This way your video can turn up in as many people’s search results. Make the title of your video as interesting as possible. Make it catchy by using words such as ‘most’, ‘best’ ,’crazy’, ‘epic’ to arouse people’s curiosity.
Social media sharing:
Use social media sites such as Facebook and Twitter to make your video go viral. Programs like FB Echo can This can greatly and easily multiply your views. With so many people visiting such sites, your video can quickly get shared among hundreds of friends who will each expose it to hundreds of their friends and so forth.