Thanks to Rob The SURGE drinker for informing us that both Vault and VaultKicks.org were mentioned in a Beverage Industry Magazine article published in their "2006 Soft Drinks Report". Below is a segment of the article. Click here to read the full story at Beverage Industry's website.
Coca-Cola also kept its new product introductions going in 2006 with Vault, a hybrid energy soda. Vault's national launch in February followed its debut in select U.S. test markets last fall. Vault features a citrus taste with less carbonation than most sodas and similar ingredients as many energy drinks. Competitively priced with traditional soft drinks on the market, Vault and Vault Zero - a no-sugar version of the brand featuring aspartame and ace-k - are available in traditional soft drink packaging such as 20-ounce and 1-liter bottles, with more packaging, including 2-liter bottles and 12-ounce cans to launch later this spring. The Vault launch is supported by an integrated marketing campaign, featuring the tagline, "Drinks like a soda, Kicks like an energy drink."
"Vault helps take things to the next level by combining attributes from traditional soft drinks and energy drinks to provide young adults with the taste, refreshment and energy boost they're seeking," said Stuart Kronauge, director of flavor brands for Coca-Cola North America, in a release. "...Vault offers the best of both worlds in one appealing package."
According to bloggers on the Web site vaultkicks.org, Vault has a similar taste and reminds consumers of Coca-Cola's former Surge product. But today, Vault is going head to head with Pepsi-Cola's MDX energy soda.
